The Journey Lights Camera Action
Start a huge, foolish project, like noah… it makes
absolutely no difference what people think of you.
- Rumi
Start a huge, foolish project, like noah… it makes
absolutely no difference what people think of you.
- Rumi
Jamil Mawani – a visionary who has turned his passion for the arts into a thriving multimedia business called Third Eye Pro. This Vancouver-based company produces stunning visual content across a variety of digital and print mediums. Jamil’s journey to success began after he was diagnosed with testicular cancer in 2004. This life-changing event led him to pursue his passion for the creative arts and bridge them with this ever-changing multimedia industry. Over the last two decades, Jamil has captured hundred of events, designed numerous brands, and fulfilled various print installations. His diverse range of multimedia services has enabled him to work with multiple industries, which has given him a deep understanding of business ethics and aesthetics.
Jamil’s entrepreneurial spirit was built by his upbringing. From when his father first photographed the Aga Khan to spearheading the video entertainment industry in Vancouver. Jamil remembers working with his father in their city-wide movie rental business to capturing weddings by his side. His mom having a passion for fashion, opened an Indian retail store and over a summer, he and his father renovated this location into what Mehfil magazine called “The Taj Mahal of Main Street”. Having also worked with his relatives established businesses in hospitality, food, and media, Jamil attributes his growth to these experiences. As a middle child, Jamil is proud to have two sisters, with one specializing in mental health and the other designing Toronto’s movie sets. Today, his family has been serving up Mom’s traditional recipes at their restaurant, Jambo Grill, in Vancouver since 2005. A nostalgic moment Jamil recalls is preparing puri and chai on Breakfast Television with Riaz Meghji, watch here.
Jamil’s community-driven ethos blossomed during the Golden Jubilee when he was selected to film the Aga Khans’ visit to Vancouver. Soon after he was given an opportunity to document his peers throughout East Africa on the Heritage Development Tour in 2007, which remains a momentous experience for him. Jamil has provided multimedia services for many Ismaili Alliances including numerous events for Ignite Conference, World Partnership Walk and Golf Tournament. Jamil and his company were contracted as one of two design agencies for the Canadian Diamond Jubilee along with the lead in video production for the Canada Visit Video. He has also captured multiple Jubilee celebrations including behind the scenes at Salim-Sulaiman’s concert. Jamil was selected as a primary videographer for His Highness’ Diamond Jubilee visit in Vancouver and captured the Jubilee Arts Festival throughout the city. Recently, Jamil has filmed members of the Noorani family and has worked closely with council members and presidents during the pandemic to deliver multimedia updates. When asked about his commitment to seva, he says “it is built into the framework of our business.”
One of his most significant achievements was the creation of a Jubilee Arts film called The Journey – Rumi Recomposed at the Ismaili Centre Vancouver. Growing up across the street, Jamil has always found great solitude in this space and his portfolio of work related to the Centre is something he cherishes. From filming Hazar Imam in the courtyard to capturing 100s of weddings and events. Jamil also interviewed The Centre’s Architect, Bruno Freshci for the 35th anniversary video. This Jubilee Arts Film unveiled the Ismaili Centre in a new light with never-before-seen aerial footage. The film toured across Canada and was presented at the Jubilee Arts Film Festival in Lisbon. Jamil’s film touched on all four creative prompts: Devotion, Aspiration, Legacy, and Time. Receiving critical acclaim from the global Jamat, Jamil was able to express himself through his performance, poetry, and cinematography. With over 250 hours devoted to a 5 minute film, he states, “Producing The Journey itself was a pilgrimage” and talks more about that in his Directors Cut Video. Meticulously crafted, TheJourneyfilm.ca is dedicated to the center and reveals the hidden meanings behind the film.
During the Jubilee Arts, Jamil collaborated with artists globally and produced several videos which you can see in his private gallery. Some of the most notable works were with Tazneem Tarmohamad in her Mawla music video, Tasmiya Productions Wajhu The Glimpse and Anuraage-e-Vaage – 3 countries 1 song. All captured at the Ismaili Centre Vancouver. His most proud piece is a photographic collection of historic Downtown Vancouver Jamat Khana, highlighting intricate details. Jamil’s photos were showcased in the logia allowing the Jamat to appreciate this architecture. Now deconstructed, Jamil’s images help cherish our past.
Jamil seeks inspiration from the world all around him and is motivated by an insatiable desire for learning and personal development. He is constantly pushing the boundaries of his expertise and keeping up to date with technological advancements. With best practices at the forefront, Jamil’s philanthropic work extends beyond the community helping non-profit organizations and individuals build a better civil society. Jamil has now united with his partner Sabrina and her 2 beautiful daughters where they are currently expanding their services beyond multimedia. Together they aspire to ignite a spark within others. In this life of duality, Jamil believes the secret to his success, is to be fueled by passion, driven by truth, to find the middle path, and set time for reflection. His favourite quote from Khalil Gibran is, “Work is love made visible”
Visit www.3rdi.pro to learn more about Jamil and his team’s exceptional work.
With out a story board, with out a plan. Jamil Mawani had to act fast to make the deadline for the Jubilee Festival. His plan, “I showed up to the center with my camera, prayed for guidance and capture the beauty of this space.
With over 50,000 online views and premiered across Canada and at the Jubilee Arts Film Festival in Lisbon, Portugal in 2018. People form all walks of life have been moved by this film. Share your comments with us!